Target Better. Warm Leads That Convert.
What is Lead Generation?
Outbound vs Inbound Lead Generation
Let’s take a look at the differences between the two using some statistics.
Represents a Prospect with No Interest in Buying Your Product or Services
Represents a Prospect that is Ready to Buy or has Interest in Buying
OUTBOUND LEAD GENERATION
Outreach is done by the marketer to random potential prospects through direct mediums such as cold calling, email blasts, direct messaging, print media, TV, radio, billboards, banners, popup, etc.
INBOUND LEAD GENERATION
Outreach is done by the potential prospects that have been attracted to contact the marketer through mediums like website visit, landing pages, email signups, trial offers, social media, seo, and blog posts.
From Hubspot, we know about 44% of consumer are either ready or have the potential to buy. An outbound approach would target 100% of the audience including those that are not ready to buy. A targeted inbound approach on the other hand would only attract those that have an interest in purchasing and interest in the products or services you offer.
Pros vs Cons
OUTBOUND LEAD GENERATION
INBOUND LEADS GENERATION
The Importance of Targeting Locally for Inbound Lead Generation
Location plays a major role in where your potential customers have actionable events, especially for services. Imagine if you were given only the leads of potential customers that were local and ready to take action. How much more revenue could you generate? Our expertise lies in attracting these highly qualified leads to your business.
Why We Take a Local Targeted Inbound Approach to Lead Generation?
Get More Out of Your Leads with Email Marketing
The Rule of Seven is an old adage in marketing that says that it takes a prospect to see a marketing message seven times before taking action or making a purchase. The number of times is not set in stone and has changed with the invention of the internet and how companies market digitally.
Given the fact that we can target a segment of the population that has interest in the products and services you offer, some may not buy right away, but with a steady stream of email promotions, you can turn more of those hard earned leads into eventual customers.
Other Ways to Improve Lead Conversions
To fully take advantage of any of the leads that come your way, you need to make sure you have a complete internet ecosystem running efficiently. Make sure your website is updated to modern standards with correct information and most importantly, it is mobile friendly.
The trend continues to show that people are using their phones more and more to conduct their business and make their purchases. We also recommend having a social media presence. People are social media platforms to make customer service inquiries and to learn more about companies.
Capgemini, a leading consulting firm, found that 80% of people are willing to pay up for products and services for a better customer experience. It is important to have multiple avenues for customers to contact you.
Our Approach to Lead Generation
Our methodologies have been tried and true with over 7 years of tweaking to attract the right traffic and audience for our businesses. Our strategy is constantly evolving to keep up with changes in the digital advertising landscape and is tweaked to adapt each industry’s needs. Using industry specific research coupled with our expertise in analytics and pattern recognition, we generate leads that are superior in quality while being as efficient as possible with our time and your money.
While our focus is on obtaining high quality leads, our experience lends itself to helping you improve your entire digital footprint (see our services section to learn more). Our ultimate goal is to give you the best chance to grow your business and drive revenue. Let us be the lead generation wing of your company.
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0 Note: Unless notated, all statistics and data found on this page are taken from Hubspot
2 Ring Lead
3 Convince and Convert
4 Forrester Research
5 V12 Data