According to the Chicago Association of Realtors, Chicagoland alone has over 77 neighborhoods and 293 suburbs. In Chicago alone there are over 12,000+ active real estate agents buying and selling. That doesn’t include the suburbs. So what are the top 3 digital marketing strategies for real estate agents and realtors for 2020?
Realtor Marketing Strategy #1: Use Landing Pages as Digital Brochures to Sell Homes
The first digital marketing strategy for realtors whom are trying to sell a home is to differentiate yourself by exposing the house with a landing pages. A lot of realtors already do this by having a sub page on their own website but the issue is they don’t do anything with it. It is used as a marketing ploy to get home sellers to sign up with them.
A well developed landing page can fully showcase the best elements of a home. Couple that with awesome copy and professional photography, and you can really entice those to at minimum come in to look at the home. Think of it as a digital brochure that can be viewed over and over on their phones. Also, most of those landing pages are not optimized for mobile devices which leaves a bad user experience. Did you know that up to 70% of web traffic happens on a mobile device?
Selling Agent Marketing Mistake
One mistake we often see with realtors, is that they get lazy and don’t promote landing pages in their print material. Imagine having an open house and getting a long URL to type in to look at the landing page. No one is going to sit there and type in a 50 character long URL. You have to use QR codes on your print media, so prospects can scan it, bookmark it, and easily reach the page when needed.
Realtor Marketing Strategy #2: Take Advantage of Email Marketing and List Building
The second digital marketing strategy for real estate agents and realtors for 2020 is to use email marketing to its full advantage. Any time you have an open house, collect emails! Any time someone contacts you about possible buying a house, collect the email! Create an email list of people that are going to buy and retarget them with ads back to the landing page. Its your digital brochure to sell.
According to the statistics, 59% of respondents say marketing emails influence their purchase decisions with 99% of consumers check their email every day. Use those emails to your advantage with constant reminders of the house they went to see. There is an old adage named the Rule of 7 that states, it takes a prospect to see a marketing message 7 times before buying. Email marketing campaigns are effective inbound marketing strategies that is not intrusive and can gently remind buyers over and over until they make a decision.
Realtor Marketing Strategy #3: Use Landing Pages to Build Awareness
The third digital marketing strategy for real estate agents and realtors for 2020 is to build out a landing page to just to get awareness. Build a campaign out just to show the online world who you are and what makes you the best real estate agent around. Most agents send out flyers and other print media including that nifty refrigerator magnets. Its nice that I can hang family pictures with it, and coupons too, but its just enough exposure anymore in this digital age.
Creating a well thought out and planned landing page and promoting it through Facebook can build awareness and social proof that wont cost an arm and a leg. Think of it as a digital billboard but shown to the right audience.