How well do you really know your audience?
Here’s another mind-blowing fact about social media – you know, just in case you were wondering if this social media stuff would ever fizzle out: Social media statistics from 2018 show that there are 3.2 billion social media users worldwide, and this number is only growing. That equates to about 42% of the current population
1/3 of U.S. Internet users have adopted Instagram.
Most are between the ages of 18-29.
Women are more likely than men to have adopted the platform (38 percent of female Internet users vs. 26 percent of male Internet users).
Bottom Line: Instagram is a key platform for younger audiences and it is consistently adding new functionality for marketers.
The next big questions about defining then refining your audience
So, as you already know, social media today is more than fun memes and staying connected with family and friends. For online business owners like you, it is an essential tool to reach the right people who want or need your product or service. At the end of the day, this is about selling and making money, so you might want to start thinking next level stuff, and how to really connect and engage.
Let’s look past the obvious and go deeper. This is where things really start to rock and roll, and if we’re being completely honest? Can get really exciting too!
You will need to understand the defining characteristics of your existing customer base, so you can go after more people who fit the same mold. This will depend on how your customer connects with your business, and you might only have a little bit of information to work with. This is where Facebook insights come into play, and where you can really research the finer details.
We’ve put together a great list to follow for your initial research:
Use demographics to narrow it all down
Just like its users, Facebook is one of the older and more established platforms, which means audiences expect to find what they’re looking for.
Your most important tool today or online resource is Facebook Audience Insights – This will give you a ton of data on your target demographic, which will help you laser-target your ads. And better targeting means you only pay to reach the people who are most likely to become customers.
It can also help you tailor your posts to ensure you’re providing the right content, in the right voice, and at the right time to best connect with the followers you already have.
The Holy Grail is within your reach
Wrapping it all up in a neat little package, when it comes to audiences and stepping inside your customers head, Facebook and Instagram provide the tools you need to center and create personas for your ideal customers. You need to know who they are, where they live, what they do for work and even, they do after work. Finally, understand what traits and characteristics they have, and how do they align with the many targeting parameters your after.
Remember, identifying just who it is you want to reach will guide you to the most effective Facebook ad targeting tools and options to get in front of them.